Privacy Policy

Last updated: January 2024

Introduction

At Ourika Travels, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, store, and protect your data when you use our website and services.

By using our platform, you consent to the collection and use of information in accordance with this Privacy Policy. We respect your privacy rights and comply with applicable data protection laws, including the General Data Protection Regulation (GDPR) where applicable.

This policy applies to all information collected through our website, mobile applications, booking platform, and any other services we provide. Please read this policy carefully to understand our practices regarding your personal data.

Information We Collect

  • 1.Personal Identification Information: We collect information such as your full name, email address, phone number, and physical address when you create an account or make a booking. This information is necessary to process your reservations and communicate with you about your bookings.
  • 2.Booking Information: We collect details about your bookings including tour preferences, dates, number of participants, pickup locations, payment methods, and any special requests or requirements you specify.
  • 3.Account Information: If you create an account, we store your login credentials (encrypted), profile information, saved tours, wishlist items, booking history, and preferences you've set in your account.
  • 4.Communication Data: We collect information from your communications with us, including emails, WhatsApp messages, phone calls, and support tickets. This helps us provide better customer service and resolve any issues.
  • 5.Usage Data: We automatically collect information about how you interact with our website, including pages visited, time spent on pages, click patterns, browser type, device information, IP address, and referring website addresses. This helps us improve our website and user experience.
  • 6.Cookies and Tracking Technologies: We use cookies, web beacons, and similar tracking technologies to collect information about your browsing behavior, preferences, and to remember your settings. Please see our Cookies section for more details.
  • 7.Location Data: We may collect location information when you use our services, including your pickup location for tours and general location data based on your IP address, with your consent.

How We Use Your Information

  • 1.Booking Processing: We use your personal information to process and confirm your bookings, communicate booking details, send confirmations and reminders, and coordinate tours with our guides.
  • 2.Customer Service: Your information enables us to respond to your inquiries, provide support, resolve issues, handle cancellations and refunds, and improve our customer service quality.
  • 3.Communication: We use your contact information to send booking confirmations, tour reminders, important updates about your bookings, responses to your inquiries, and customer satisfaction surveys.
  • 4.Service Improvement: We analyze usage data and feedback to understand how our website and services are used, identify areas for improvement, develop new features, and enhance user experience.
  • 5.Marketing and Promotions: With your consent, we may send you promotional emails about special offers, new tours, seasonal promotions, and travel tips. You can opt-out of marketing communications at any time through your account settings or by clicking unsubscribe links in emails.
  • 6.Legal Compliance: We use your information to comply with legal obligations, respond to legal requests, enforce our Terms and Conditions, protect our rights and property, and ensure the safety of our users and guides.
  • 7.Personalization: We use your preferences and browsing history to personalize your experience, show relevant tours, make recommendations, and remember your settings and saved items.

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience, analyze website traffic, and personalize content. Cookies are small text files stored on your device when you visit our website.

Essential Cookies

These cookies are necessary for the website to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt-out of these cookies as they are essential for website operation.

Analytics Cookies

We use analytics cookies to understand how visitors interact with our website. These cookies help us measure website performance, identify popular pages, and improve user experience. Examples include Google Analytics cookies.

Functional Cookies

Functional cookies allow the website to remember your choices and preferences, such as language selection, currency preference, and saved tours. These cookies enhance your experience by providing personalized features.

Marketing Cookies

Marketing cookies are used to track visitors across websites to display relevant advertisements and measure campaign effectiveness. These cookies may be set by third-party advertising partners. You can manage cookie preferences through your browser settings.

Third-Party Services

  • 1.Payment Processors: We use trusted third-party payment processors to handle transactions securely. These services collect payment information (credit card details, etc.) according to their own privacy policies. We do not store complete credit card information on our servers.
  • 2.Analytics Services: We use analytics services such as Google Analytics to understand website usage patterns, improve our services, and analyze user behavior. These services may use cookies and collect anonymized data about your visits.
  • 3.Maps and Location Services: We integrate with mapping services (such as Google Maps) to provide location-based features, display tour routes, and help you find pickup points. These services may collect location data according to their privacy policies.
  • 4.Social Media Platforms: Our website may include social media features (like sharing buttons) that allow you to share content on social networks. These features may collect information about your visits and are governed by the privacy policies of the respective social media platforms.
  • 5.Email Service Providers: We use email service providers to send transactional emails, confirmations, and marketing communications. These providers process email delivery according to industry standards.
  • 6.Cloud Hosting and Storage: We use cloud hosting services to store and process data securely. These services are compliant with data protection standards and help ensure the security and availability of your information.
  • 7.Customer Support Tools: We may use third-party customer support platforms to manage inquiries and provide assistance. These platforms process communications in accordance with their privacy policies.

Your Privacy Rights

  • 1.Right to Access: You have the right to request access to the personal information we hold about you, including details about what data we have, how we use it, and who we share it with. You can access much of this information through your account dashboard.
  • 2.Right to Correction: You can update or correct inaccurate or incomplete personal information at any time through your account settings or by contacting us directly. We will make corrections promptly upon verification.
  • 3.Right to Deletion: You have the right to request deletion of your personal information, subject to certain legal exceptions (such as information we're required to retain for legal or accounting purposes). Account deletion can be requested through your account settings or by contacting support.
  • 4.Right to Object: You can object to certain types of processing, such as direct marketing communications. You can opt-out of marketing emails through account settings or unsubscribe links in emails.
  • 5.Right to Restrict Processing: You may request that we restrict the processing of your personal information in certain circumstances, such as when you contest the accuracy of your data.
  • 6.Right to Data Portability: Where applicable, you have the right to receive your personal information in a structured, commonly used format and to transmit that data to another service provider.
  • 7.Right to Withdraw Consent: If we're processing your data based on consent, you have the right to withdraw that consent at any time. Withdrawal of consent will not affect the lawfulness of processing that occurred before withdrawal.

Data Security

We take the security of your personal information seriously and implement appropriate technical and organizational measures to protect your data against unauthorized access, alteration, disclosure, or destruction.

Our security measures include: encryption of sensitive data in transit and at rest, secure servers and databases, regular security assessments and updates, restricted access to personal information on a need-to-know basis, secure payment processing through certified payment gateways, and staff training on data protection and privacy.

While we strive to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we work continuously to maintain the highest standards of data protection.

In the event of a data breach that may affect your personal information, we will notify you and relevant authorities as required by applicable law. We have procedures in place to detect, respond to, and mitigate the impact of any security incidents.

Privacy Inquiries

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about how we handle your personal information, please contact us:

Ourika Travels, 123 Atlas Road, Marrakech, Morocco